For those new to CabbieBlog or readers who are slightly forgetful, on Saturdays I’m republishing posts, many going back over a decade. Some will still be very relevant while others have become dated over time. Just think of this post as your weekend paper supplement.
The cabbies’ nemesis? (18.05.12)
According to a London Chamber of Commerce report around 3.2 million people take taxis and minicabs in London each week, even if each fare averages only £10, that means total annual revenues are in excess of £1.6bn, with a windfall to come with the Olympics in a little over two months’ time. Where should a Londoner’s cab-riding loyalties lie – with Black Cabs or private hire including Addison Lee?
Well as any service industry, it should be with one that provides the service you require at a price you are willing to pay, and in this John Griffin Addison Lee’s Chairman has a good business model.
By taking on low-skilled drivers, with many who are recent arrivals to our shores, and providing a complete package: vehicle, uniform, SatNavs, vehicle cleaning and phone, he has no shortage of takers. But many find working the long hours needed to make a decent living too much and leave after the first year.
Their enthusiasm sometimes stems from the novelty of having a job. A lady once told me of an African Addison Lee driver carrying her suitcase full of books up six flights of stairs balanced on his head.
Griffin has form when encouraging his gullible drivers to break the law. He declared that they should drive up the M4 bus lane. As traffic enforcement on motorways is the responsibility of the police, quite naturally they had more important things to do than catch Griffin’s miscreants. Eventually, the bus lane was scrapped and Addison Lee got their way.
The same seems to apply to Paddington Station’s new entrance. The signage clearly states no vehicles except taxis – and yes you’ve guessed it – Addison Lee seems to be exempt while all other private hire vehicles are excluded.
As a London Black Cab driver of over 15 years, I’ve seen our customer base diminish year on year.
When our only competition was a rusty Datsun with an aerial affixed to the roof by means of a magnet, Black Cab drivers would frequently decline jobs. “It’s not on my way home”, “I’m not going South of The River”, “Sorry Luv, I’m not going there”, “That suitcase looks heavy”. The excuses were endless.
It’s hardly surprising then that London Cab usage has declined when some of my colleagues felt their wishes came before their customer’s reasonable requests.
The younger London cabbies are more professional, with newer vehicles on the road and with a plethora of apps available from established radio circuits as well as independent developers we are starting to take back work.
You might not want John Griffin to run TfL but it has taken a maverick like him to shake the cab trade out of its complacency.
Where should a Londoner’s cab-riding loyalties lie? I would suggest dear punter that it’s you who is in the driving seat and not the other way round.
I lived close to the large Addison Lee base at Drummond Street, but in all the time I lived in Camden, using cabs a lot, I only ever used a black cab, flagged down on Hampstead Road or Redhill Street. I viewed it as similar to how you could choose between local independent shops or only use Tesco. I chose to use the ‘small business’, the one man/woman band that had suffered The Knowledge and did not rely on Satnavs.
Cheers, Pete.
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On behalf of London’s cabbies, thank you for your custom!!
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This post, though a echo from the past, is very timely, as I just returned from a quick trip to London and found the younger cabbies were more professional than the older gruffer yet still very competent chaps, as you noted. I rode with ten different cabbies, each full of great insights once I made it clear I sought their wisdom, and always most polite with ‘I might be wrong, but…’ before regaling me with clear thoughts. It was great fun, and very informative. The traffic was a disaster, with construction and bikes everywhere, but the skill and patience of these skilled black chariot drivers was impressive, as ever.
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Great that you had a informative visit. Come back soon.
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